Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

•  To refresh the world and bring the environment of satisfied customers.
•  To inspire moments of optimism towards quality making it better than the best.
•  To create value and make a difference in our product and services for our valuable customers.

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

•  People: Be a great place to work where people are inspired to be the best they can be.
•  Portfolio: Bring to the world a portfolio of quality pump brand that anticipate and satisfy people's desires and needs.
•  Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
•  Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
•  Profit: Maximize long-term return to suppliers while being mindful of our overall responsibilities.
•  Productivity: Be a highly effective, lean and fast-moving organization.

Our values serve as a compass for our actions and describe how we behave in the world.

•  Leadership: The courage to shape a better future
•  Collaboration: Leverage collective genius
•  Integrity: Be real
•  Accountability: If it is to be, it's up to me
•  Passion: Committed in heart and mind
•  Diversity: As inclusive as our brands
•  Quality: What we do, we do well